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InVideo Definition

By Marziah Karch, About.com

Definition: InVideo ads are advertising overlays that appear on select YouTube videos.

The ads appear for a few seconds on the bottom fifth of a video. The video pauses if someone clicks on the ad. InVideo ads will not display the second time a video is played.

Google claims that InVideo ads are more effective than banner advertising and less likely to drive away visitors than pre-roll advertising.

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