From Marziah Karch,
Your Guide to Google.
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Definition: Keyword stuffing is a deceptive technique to try and elevate a Web site's search engine result ranking by hiding text, so it is unlikely to be seen by a visitor but will be visible to search engines.

This is usually done by making the font color of text match the background color or by making the text very small. Keyword stuffing is ineffective and may get offending Web sites removed from Google's search engine index.

• More Dirty Tricks that May Get Web Sites Banned from Google

Also Known As: Fontmatching, Hidden text