Glossary J

The AdWords Keyword Tool is intended to give advertisers ideas on keywords they could use to target specific websites and synonyms for keywords they may be considering.

Knol is an experimental tool from Google that allows individual authors to create a page on any given topic. Authors of knols can place ads on their pages and receive a share of the revenue if they choose.

Jaiku is a Finnish social networking startup that was purchased by Google in October of 2007. The service offers services for both the Web and mobile phones.

Kaltix Corp was a small search search technology start-up based in Palo Alto California. It was founded in June 2003 and purchased by Google in September of that same year.

Joga was a joint venture with Nike. The name comes from the Portuguese phrase "Joga Bonito" (play beautiful) Joga is a social networking site for soccer fans. The site allows you to find other fans, set up games and groups, and share multimedia footage of soccer and soccer players

JotSpot was a company purchased by Google. JotSpot allowed businesses and individuals to create wikis.

Keyword stuffing is a deceptive technique to try and elevate a Web site's search engine result ranking by hiding text, so it is unlikely to be seen by a visitor but will be visible to search engines.