1. Home
  2. Computing & Technology
  3. Google

Invalid Click

By Marziah Karch, About.com

Definition: Invalid clicks are clicks on AdSense ads that Google suspects may be fraudulent. Most of these clicks are caught by automatic filtering from Google. However, a small percentage of invalid clicks do result from human investigation at the request of the advertiser.

Advertisers are not charged for invalid clicks, and AdSense publishers are not paid for them.

According to Google, invalid clicks usually account for less than ten percent of all traffic. Google also claims that the rate of invalid clicks is higher than the rate of actual click fraud.

Explore Google
About.com Special Features

Stay connected and entertained with reviews on tips on the latest HDTVs, cellphones and more. More >

Easy ways to connect two computers for networking purposes. More >

  1. Home
  2. Computing & Technology
  3. Google
  4. Google Basics
  5. A-Z of Google Terms
  6. I
  7. Invalid Click - AdSense>

©2009 About.com, a part of The New York Times Company.

All rights reserved.