Google lets you restrict your searches to only the text used to link to other Web pages. This text is known as anchor text or link anchors. The anchor text in the previous sentence was "anchor text."
More Google Quick Tips
The Google syntax for searching anchor text is inanchor: To search for Web pages that other pages have linked to using the word "widget," you'd type:
inanchor:widgetNote that there's no space between the colon and the keyword. Google only searches for the first word following the colon, unless you combine it with more Google syntax.
You can use quotes to include exact phrases, you can use plus sign for each additional word you'd like to include, or you can use the syntax allinanchor: to include all the words following the colon. Be aware that allinanchor: searches can't be easily combined with other Google syntax.
Putting It All Together
A search for "widget accessories," could be done as:
inanchor:"widget accessories"
inanchor:widget +accessoriesor
allinanchor:widget accessoriesAnchor text plays an important roll in determining the placement of pages in Google search results. Learn more about why anchor text is important.
Because anchor text plays such an important role in PageRank, it also plays an important role in Google Bombs. To see a demonstration of this, you can search inanchor:"miserable failure".
