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Expandable Ads - AdSense

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Definition: AdSense is experimenting with expandable ads. These are ads that expand when users click on them. The ads do not expand just from mousing over hyperlinks, which is a technique used by some other advertisers.

Google said the expandable ads will be priced as both CPC and CPM, meaning some ads would only pay if the user interact with the ad and visits the advertiser's website. AdSense content providers, as seen in the comments to the blog post announcing the new service. Many content providers expressed a desire for only CPM payment, since expanding an ad without visiting the link gives advertisers a free ride.

In the interest of disclosure, About.com does use AdSense ads, though as a writer, the type and placement of advertising is not under my control.

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