Definition: dMarc Broadcasting, Inc, is a radio advertising company that was purchased by Google in January of 2007. The company was purchased to enhance AdWords with the option for customers to buy radio advertisements in addition to Web ads.
The Google 2007 press release says in part:
dMarc connects advertisers directly to radio stations through its automated advertising platform. The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns. For broadcasters, dMarc's technology automatically schedules and places advertising, helping to increase revenue and decrease the costs associated with processing advertisements.dMark can be found on the Web at www.dmarc.net.
