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By Marziah Karch, About.com Guide to Google

Yahoo! Dabbles With Google

Thursday April 10, 2008
In an increasingly desperate effort to ward off Microsoft's hostile takeover bid, Yahoo! is experimenting with using Google AdSense for search.

Yesterday's press release from Yahoo! says this is a very limited two week test in an effort to explore, "strategic alternatives to maximize stockholder value, including exploration of potential commercial business arrangements."

Not everyone thinks this move will potentially maximize stockholder value. In fact, one stockholder at Seeking Alpha called it "dumb but entertaining." Other analysts have varying opinions, but several think switching to Google ads would at least increase Yahoo!'s short term ad revenue.

I don't think the move is necessarily dumb, but I do think it's entertaining. It also may be a little too late. It will be interesting to see what Yahoo! thinks in two weeks, once their test is over.

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