What's Hot, Google?

If you ever follow Google Trends and Google Zeitgeist, you'll like Google's new service, Hot Trends. These services let you know about search trends. They do not measure the absolute most popular searches, because those tend to stay the same with time (and may be naughty.) Instead, they measure trends that deviate from the usual search patterns.

Hot Trends will be updated multiple times a day, which I suppose is very useful if you're bored at work or obsessively check stats.

• You can track hot trends on this Web site and subscribe to my weekly newsletter.