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Marziah's Google Blog

By Marziah Karch, About.com Guide to Google

Some Interesting Search Engine Optimization News

Monday September 11, 2006
I ran across an interesting study released today. Link quality seems to be the most important factor in search engine optimization (SEO.) Google's PageRank is very important to where documents place in search results, and quality definitely matters.

The lesson for webmasters is to always seek out quality links over quantity. This is good news for even beginning webmasters, because it means you won't be as easily outgunned by companies using unethical methods, such as comment spamming. All you have to do is write quality content that people want to link. Easy, right?

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